Cycling News

19 January 2009

Article from www.cervelo.com

Cervélo TestTeam officially launched today at a gala presentation in the midst of the Team’s two-week training camp. The presentation included riders from the men and women’s teams, staff, management and team owners.

Cervélo TestTeam formed in the past few months as a new concept, even though the idea of a team supported by a bike company instead of an external title sponsor looks like a throwback to the great teams of the 1940’s and 50’s. The Team brings together the best of the bike industry, focusing on more than racing alone.

Phil White, co-founder of Cervélo summed up the partners’ reasoning behind the development of the team at Sunday’s presentation. “We did it because we feel that professional cycling is of extreme importance to the bike industry. Rather than just criticize on the sidelines as a sponsor, we decided we should put our money where our mouth is and be proactive. We think it is time the industry doesn’t just fund teams they have no control over, but that it also takes an active role and responsibility for how these teams are run, and how they promote bikes & cycling in general.”

For more information on the Cervelo TestTeam launch, please visit Cervelo's website: www.cervelo.com

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