News

08 February 2010

The launch was a great experience. The day was split in two parts with the SKY ride in the morning and the formal presentation in the afternoon. The SKY ride was the first time all the riders donned their SKY team kit and were joined by 300 competition winners from across the UK for our first ride. The team and competition winners were split into three groups departing from different locations around London. Each of the groups made their way to Hyde Park where we joined forces to ride a few laps. All the Team SKY riders and competition winners were all frozen stiff in the sub zero temperatures however it was a great experience.

The formal presentation that followed the SKY ride was a much warmer affair. We all assembled in the Millbank Tower on the Thames where the riders were presented one by one to an audience of sponsors and the media. We firstly made an appearance in our cycling clothes and then for a second time in the team’s formal attire. Following the presentation, the journalist and guests from various media groups were able to interview the all the team members.

All in all the team launch and presentation was an impressive day. Every aspect of the day ran really smoothly and it was by far the most professional team presentation I’ve witnessed to date.

The one thing that has really blown me away since the creation of Team SKY is the interest the public has and continues to show in the team. The team is going to have a great following. It’s been overwhelming how many twitter messages of support I’ve already received and how many people are following the team on facebook, teamsky.com and twitter.

The day following the presentation we packed up our things and boarded a plane down to Spain in hope of finding some warmer weather and for the teams first training camp.

Simon.

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